Achieving behaviour change for a low-carbon society
Name | Achieving behaviour change for a low-carbon society |
Date | 25 June |
Location | NESTA, 1 Plough Place, London, EC4A 1DE |
Time | 10:30am - 12:30pm followed by lunch |
Description | On 25 June, we launched our research report 'Selling Sustainability, Seven lessons from advertising and marketing to sell low carbon living.' The report explores how to bridge the gap between recognising our responsibility to reduce carbon emissions – on an individual and national scale - and taking action. We commissioned BMRB (British Market Research Bureau) for its insights into what we can learn about behaviour change, from commercial and social advertising and marketing. The findings make this report an unusual but important contribution to the debate around how we respond to climate change. The findings were presented by members of the research team: Dr Darren Bhattachary, Director, BMRB; Adrian Zambardino, Planning Partner, Ogilvy; and Professor Ken Peattie, Director, BRASS, University of Cardiff. |
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