Selling sustainability report
Published Download |
Description
Climate change is by definition a global problem, but one that requires each nation, each individual to take their share of responsibility – and more importantly, to take action. How we bridge this gap between recognising our responsibility and taking action – is the subject of this report.
Encouraging people to make this move will require expertise and insight from as many relevant fields as possible. In this case, we asked BMRB – one of the leading market research agencies in the UK – Millward Brown, Ogilvy, and The University of Cardiff.
Their insights, into what we can learn about behaviour change from commercial and social advertising and marketing, make this report an unusual but important contribution to the debate around how we respond to climate change.
Together with the insights from our practical programmes around innovation, we hope that these findings form an increasingly powerful combination that will help the UK meet the challenge of low-carbon living.